American model and daughter of Madonna, Lourdes Leon, stars in Bimba Y Lola's TECHNONATURE campaign, with makeup artist Isamaya Ffrench joining the project as the short film's creative director.
'Set in a virtual, magical atmosphere', the campaign features Leon jumping into a 'wonderland adventure that will transform her forever', and a spokesperson from the Spanish fashion brand commented 'This campaign exudes Bimba Y Lola's childlike curiosity, love for wonder, and passion for risk taking. It also reflects the brand’s identity as a creative collective, aiming to work hand-in-hand with multidisciplinary artists worldwide'.